The meticulous development of DT Swiss is reflected right down to the pits at world cups, where each component is carefully re-examined by experts so that it can deliver its maximum performance. 📷 @staron_photo @malojapushbikersmtb #meticulousdevelopment #engineeringperformance

Prepare, ride, repeat. The first MTB world cup in Albstadt, Germany, was a challenge for both the riders and their teams. From a wet Friday to a dry Sunday, the conditions needed constant adaptation by riders and mechanics alike. The simplicity of maintenance on DT Swiss wheelsets was definitely an advantage. 📷 @staron_photo

The search for grip was constant earlier this month in Ironton, MO. @quinnreece in control on a wet slab with eyes on the next obstacle. 📷 @jamesstokoephoto #ambitiouscyclist #engineeringperformance

With four podium spots between Pro Men’s and Pro Women’s classes, the Yeti / FOX Race Team made a great demonstration the first weekend of May in Ironton, MO. A great opportunity to put the EX 1700 SPLINE to work in demanding conditions with rocky and wet tracks. Congrats! @lauren_bingham_ got 4th in the Pro Women category. In the Pro Men category, @richie_rude1 came in 1st, @shawnneer in 2nd, @warrenkniss in 3rd and @quinnreece in 6th. 📷 @jamesstokoephoto #meticulousdevelopment #engineeringperformance

Having full confidence to take airtime with a rocky landing. This is why we developed our Enduro wheels and why the most demanding riders choose them: to expand their possibilities on a trail without having to worry about the details. 📷: @jamesstokoephoto #ambitiouscyclist #engineeringperformance

No matter what terrain the riders of @unoxteam are on, the team relies on ARC 1400 DICUT 50 wheels which are sturdy enough for Belgian pavés, well-trued & fast for the final sprint with high wattage or just for rolling safely in the peloton. @darebikes #competitiveedge #rebornfaster #roadcycling 📷 @mariostiehl

Dedication and passion create an #ambitiouscyclist, like @kristiankulset. A meticulous (material) preparation and hard training during winter is the base for a long road cycling season of the Norwegian @unoxteam. @kristofferhalvorsen @darebikes @unoxdaredevelopment #roadcycling

Knowing what a @uci_cycling Pro Team needs, @darebikes equips the Norwegian @unoxteam and the @unoxdaredevelopment Continental Team with competitive framesets, including the multi-versatile ARC 1400 DICUT 50. #meticulousdevelopment #engineeringperformance #rebornfaster

You can easily adapt the engagement angle of your DT Swiss 350 hub by changing ratchets without tools. Benefit from a wide variety of ratchets to customize your engagement angle and experience the differences on your bike. Want more details on engagement angle? Visit our link in bio. #meticulousdevelopment #engineeringperformance

One of the advantages of the 350 hub is its modularity, which allows the rider to modify the freehub body quickly and without tools. Disassemble, clean, grease and reassemble to adapt your hub to your drivetrain with ease. Search for compatible freehub bodies with our online service tool - link in bio. #meticulousdevelopment #engineeringperformance

The 350 hub is a dependable partner for every adventure. The sophisticated yet simple construction of the hub allows maintenance of the freehub system without special tools. Here you can follow the key steps for a small hub service, which can be done in any workshop. Link in bio to take a closer look at the 350 hub. #meticulousdevelopment #engineeringperformance

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗙𝗥𝗔𝗖𝗧𝗔𝗟 𝗘𝗠𝗢𝗧𝗜𝗢𝗡𝗦 Artist: 𝗝𝗔𝗖𝗖𝗢 𝗩𝗔𝗡 𝗛𝗘𝗘𝗥𝗗𝗘𝗡 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝘁𝗶𝘃𝗲? 𝘑. 𝘷𝘢𝘯 𝘏𝘦𝘦𝘳𝘥𝘦𝘯: “As someone who struggles with ADHD and Anxiety my emotions can become unstable at times. The artwork shows that, even though my emotions can become confusing and overwhelming, they still make up who I am as a person.” 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘁𝗶𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 ‘𝗯𝗶𝗰𝘆𝗰𝗹𝗲𝘀’ 𝗮𝗻𝗱 ‘𝗰𝘆𝗰𝗹𝗶𝗻𝗴’? 𝘑. 𝘷𝘢𝘯 𝘏𝘦𝘦𝘳𝘥𝘦𝘯: “Persons that struggle with ADHD have a lot of energy and struggle to concentrate on tasks at hand due to a 'wandering' mind. In my personal experience, whenever I struggle to focus or my emotions become overwhelming, going for a cycle has helped calm me down, focus my thoughts and get a hold of my emotions.” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! ⁣#readytopaint @opencycle

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗣𝗢𝗦𝗦𝗘𝗦𝗦𝗘𝗗 𝗕𝗬 𝗖𝗬𝗖𝗟𝗜𝗡𝗚 Artist: 𝗙𝗥𝗔𝗡𝗖𝗜𝗦𝗖𝗢 𝗠𝗔𝗥𝗧𝗜𝗡𝗦 ⁣ ⁣𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝘁𝗶𝘃𝗲? 𝘍. 𝘔𝘢𝘳𝘵𝘪𝘯𝘴: “An Eudaemonic action can be defined as one that begins and ends within itself, without a secondary goal or objective... Things we do for pleasure, for love, for passion... and in these few moments that we give ourselves doing what we love most, we can say that we are fully happy. And to be happy for the Greeks is to live possessed by gentle daemons.“ ⁣ 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗰𝘆𝗰𝗹𝗲 𝗼𝗿 𝗰𝘆𝗰𝗹𝗶𝗻𝗴 𝗶𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝗹? 𝘍. 𝘔𝘢𝘳𝘵𝘪𝘯𝘴: “I truly believe in the bicycle as a transformation tool, especially for people whom are disconnected from the nature or from themselves. The bike is that perfect vehicle that merges mind and body, carrying you anywhere the way you please […].” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! ⁣ #readytopaint @opencycle

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗧𝗢 𝗡𝗔𝗧𝗨𝗥𝗘 Artist: 𝗕𝗜𝗥𝗚𝗜𝗧 𝗝𝗔𝗡𝗦𝗘𝗡 ⁣ 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝘁𝗶𝘃𝗲? 𝘉. 𝘑𝘢𝘯𝘴𝘦𝘯: “For me, the motif shows the strength and balance that unfolds in me when I cycle longer distances in the outdoors. Even doing so, thinking fades into the background, and the senses open up. Time seems to be infinite and all that counts is the movement of the body and the stillness of the mind. Doubts and everyday problems do not exist here, everything seems to be possible. Everything I need is there – 'being equals abundance’.” ⁣ 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗰𝘆𝗰𝗹𝗲 𝗼𝗿 𝗰𝘆𝗰𝗹𝗶𝗻𝗴 𝗶𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝗹? 𝘉. 𝘑𝘢𝘯𝘴𝘦𝘯: “My vision is that cycling is made possible and encouraged from an early age across all levels of society; so that not only traffic rules are taught, but that fun and joy, self-esteem and self-confidence are allowed to blossom. My observation: kindergarten and school children become more independent when cycling and, in the best case, later become more balanced adults. My own experience has taught me: Cycling connects thinking and feeling and releases energy.” ⁣ ⁣𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! ⁣ #readytopaint @opencycle

MyO enables @orbea to create personalized bike frames in every color, detail and component. In this beautifully composed @orbeafactoryteam OMX edition, the raw carbon layers of the frame in matte black reflect the light in a unique way. #engineeringperformance #leadtheride #myorbea